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The reason I joined was the variety/Crossfit style of classes, and not being stuck in a normal gym. It used to take a lot of effort to go the 'gym', but it's easy going to San Francisco CrossFit because I know it's going to be fun, challenging and make me sore.
What I enjoy about my membership is the familiar community, the brutal "love-to-hate" programming and the dependable mentorship from the coaches.
I joined SFCF for the coaching. There is obviously no shortage of Crossfit gyms in San Francisco. I wanted a gym that prioritizes good movement and positional awareness. The SFCF coaching staff is knowledgeable and attentive to various needs of athletes, priding themselves on the quality of their athlete's movements.
What I enjoy the knowledge amongst the community, including both the coaches and the members.